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Privacy Policy

DieselPartsDirect.com and NorthernLightsGeneratorParts.com are web sites owned and operated by Diesel Parts Direct. Diesel Parts Direct respects your privacy. Diesel Parts Direct understands that making purchases online involves a great deal of trust on your part; we take this trust very seriously, and make it our highest priority to ensure the security and confidentiality of the personal information you provide us.

Diesel Parts Direct provides this statement to inform you about the privacy policy for DieselPartsDirect.com ("Site") and choices you may make about the way your information is collected and used. This notice may be accessed from throughout the Site. The Diesel Parts Direct site is designed so that you may visit it without identifying yourself or revealing your personally identifiable information ("Personal Information"), which can be used to identify, contact or locate you.

How We Use the Information you Provide



On some Diesel Parts Direct pages, you may register to receive a periodic e-mail from Diesel Parts Direct The types of Personal Information collected may include an e-mail address, postal code, name, physical address and credit card account number and expiration date.

From time to time, Diesel Parts Direct also may use your Personal Information to provide you with marketing offers or to contact you for the purpose of market research. Diesel Parts Direct will give you the opportunity to decline such solicitations and will do everything possible to honor such requests.

Diesel Parts Direct will not sell or lease Personal Information to third parties. Unless Diesel Parts Direct has your permission or is required by law, it only will share your Personal Information with vendors and other suppliers of products or services to fulfill a purchase request authorized by you.

Diesel Parts Direct uses data collected online, such as Internet Protocol (IP) addresses and other non-personally identifiable information, in aggregate to analyze trends, administer the Site and gather broad demographic information. The aggregated information will not be associated in any way that can identify you individually. We reserve the right to share aggregated information about users of the Site with parties outside of Diesel Parts Direct, including vendors and business associates. It is common practice for websites to use Google Analytics to assist in managing website traffic and advertising campaigns. Information about calls placed to a phone number displayed on our website may be collected by Google Analytics in conjunction with activity on our site for the purposes of measuring phone call and user conversion metrics.

Be aware that Diesel Parts Direct may publish links on the Site that connect to external Web sites, which may collect personal information about you. This statement does not cover privacy practices or policies of Web sites external to Diesel Parts Direct. We provide this notice so that users can make informed choices about sharing personal information with other Web sites.

It's Your Information



Diesel Parts Direct, Inc users are given the opportunity to modify their Personal Information by contacting the customer service department at sales@dieselpartsdirect.com. Users who no longer wish to receive e-mail may terminate that services by following the unsubscribe instructions at the end of each e-mail or by e-mailing a request to sales@dieselpartsdirect.com.

Statement Updates



Diesel Parts Direct may update this policy in the future to address new services that may be added to the Site. Please review the privacy policy from time to time to note revisions. If this policy is changed in a material way, we will post notice of the change on the Site. If any proposed change is unacceptable to you, you may request that your Personal Information be removed.

Diesel Parts Direct takes precautions to protect users’ Personal Information. To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we have established reasonable procedures to safeguard and secure the information collected online.

If you have any questions or concerns about this policy, you may contact Diesel Parts Direct at sales@dieselpartsdirect.com. We will attempt to respond to your query right away.